a new album or project that you want to be the initial focus of your merch. You should also consider if there is something specific i.e. These include things like the demographic of your audience, who will actually order your merch, and which platforms you will use to engage with your potential buyers. Although you already know that your existing fans are the audience you want to sell your custom merch to, it is important to consider a few things. Before setting out on any specific designs for your merch, you firstly should distinguish the specific audience for your merch.
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